Kuala Lumpur: Moo Cow International Sdn Bhd (Moo Cow), a local company that produces frozen yogurt products capable of optimistic sales growth of 10 to 20 percent this year through the use of non-card loyalty system, which is integrated with the system Chopink 'Point of Sale' (POS).
Too Clifford Chief Executive Officer, said the use of the growing smartphone is capable of helping companies achieve the growth figures."We need an effective platform continuously without the need to invest in hardware and software information technology widely.
"Integration between POS systems and applications Chopink expected to help the company to attract, reach and retain existing customers as well as new in all ages," he said at the signing ceremony between Moo Cow and Chopink here yesterday.
Also present, Managing Director Werebits Sdn Bhd (Werebits), Ho Heng Yew and Chief Financial Officer Moo Cow, Sandra Too.Chopink is Werebits applications developed and used through a smart phone and will replace loyalty cards Moo Cow.
Clifford said, Moo Cow plans to open four new branches in locations more directed to East Malaysia. For the near term, the company is expected to open two branches in Kota Kinabalu and Sandakan by the end of this month.
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